You may remember Ian Cleary from an earlier episode about social media tools. Ian is the founder of RazorSocial, a popular social media consulting and training company that he operates out of Dublin, Ireland. A popular globe-trotting speaker at marketing conferences, Ian is especially known for his expertise in social media tools. His website, RazorSocial.com, was listed as a Top 10 Social Media Blog by Social Media Examiner in 2013 and 2014. In this episode, we tackle a controversial topic which Ian blogged about, and that is – how to sell through social media.
On This Episode You’ll Discover:
- What encouraged Ian to write his blog post, How to Generate Social Media Sales.
- How Ian is more focused on tools and technology than strategy.
- The importance of transitioning a fan or follower into an email subscriber.
- How once you possess a lead’s email address you can develop a relationship through email nurturing, and grow the opportunity to make a sale.
- Why you should remarket to website visitors after they leave your site.
- How to use an offer to bring visitors back to your website once they leave.
- Why running competitions can build a subscriber list and allow you to do research on your target audience.
- How to use Facebook Retargeting to build a custom audience and remarket to website visitors.
- An example of using Twitter to target conference attendees and impact sales.
- What Ian has to say about auto-direct messaging (DM) on Twitter.
- How auto-DMing generated conversations with Ian’s Twitter followers.
- The tools Ian recommends for effective auto-DMing on Twitter.
- How to increase engagement by targeting, personalizing, and offering value in a DM.
- The value of personalizing a message through a brand’s DM.
- The importance of being relevant in a Twitter DM.
- How to use LinkedIn to send a targeted group message.
- Why Ian says all social media channels will soon have an in network buy option.
- Why Ian says low-cost items sold directly from social media will perform better than higher priced items.
- A few tools that you can use to encourage sales on social media.
- How to generate new leads on social media by selling white papers or eBooks with a low price point.
- Why you should create strategic partnerships with complementary businesses for cross promotion.
- Ian’s “one thing” pertains to the “why” of businesses’ use of social media platforms.
Featured On This Episode:
- Ian Cleary’s website
- Ian on Twitter and LinkedIn
- Ian’s blog post
- RazorSocial on Twitter
- Write a review of this podcast in iTunes
- Bernie Borges on Twitter: @bernieborges
- Social Business Engine on Twitter: @bernieborges
- Vengreso’s YouTube Channel | YouTube channel
- Social Business Engine website
I invite you to listen to the entire podcast episode using the player at the top of this page, or on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.