Education & Resources for Business Professionals Using Social.

Most Recent Content

Marketing leads going cold?

Learn from the experts.

Click here for a complete list.

SM to SB Balance 2

Social Business – The Future is Now!

Are you using the power of social to get business done?

As social technologies have evolved, so have the demands to create results. The C-Suite wants to see ROI from your investments. The sales team wants leads. The customer service department wants to connect with customers. The HR department wants a recruiting platform. The product development team wants actionable insights. And, the list goes on…

Our mission is to educate, train and inspire business professionals to use digital transformation strategies to meet their objectives in today's connected world. Join us as our experts, guests and industry pioneers share how social media and social technologies have helped them make a difference.

What is Social Business?


Get Educated & More

Social Business Engine content is designed to educate business professionals on the latest strategies and tactics using social media and social technologies. Our Social Business Engine Podcast host, Bernie Borges, interviews movers and shakers from some of the most interesting brands around the world. You can listen to our podcast on iTunes, Stitcher, YouTube or on this page. Our blog will keep you up to date on the latest ways to move the needle using social media in your business.

Become a member of our SBE community to get access to all our premium content and resources. Membership is FREE....If you want help moving the needle, we offer speaking, training and coaching services. Our Social Business Workshops include instructor-led-training and one-on-one coaching. And, we guarantee results because we can!

Subscribe on Stitcher or iTunes



The 7 Twitter Don’ts of Social Selling
If you are considering Twitter as part of your social selling approach, you’ve probably been studying what…
Ten Tools for Content Curation
Content Curation can help you create more quality content for your social media marketing efforts. In this…
10 Tactics to Avoid on Linkedin
A salesman I never met just asked me to join his LinkedIn network. What did he do…
The Definitive Guide: From Social Media to Social Business
It's time to go from "doing social" to producing measurable business impact using social! Stop focusing on…


Why Legal Should be Your Best Friend
Ryan Garcia, Legal Director at Dell, explains the benefit of training employees to minimize risk in their… July 20th, 2016
B2B Social Media Prospecting Delivers Millions
Tony Zayas is Director of Sales & Marketing at Proforma. Tony's Social Media Sales Channel training is… July 13th, 2016
Digital Transformation of The Merck Manuals
Shawnee Brown, Associate Director, Global Social Media Strategy at Merck discusses how Merck is progressing through their… July 6th, 2016
How SAP Scales Social Selling
Kirsten Boileau, Director of Digital Innovations at SAP is leading the charge to take social selling to… June 29th, 2016


Ethical Ways to Reach the Unreachable Through Social Selling
Reaching unreachable people has long been a challenge for B2B sales professionals. Using creativity and persistence combined… July 25th, 2016
Three Ways to Build a Bridge Between Marketing and Sales
Three ways to create a behavior change in a B2B organization between marketing and sales resulting in… July 15th, 2016
The Difference Between Following and Stalking in Sales
A proper following strategy is especially useful if the person you want to reach is conducting research… July 8th, 2016
Is Your Sales Process Focus Out of Control?
As sales professionals, there are things we control and things we do not control within the sales… June 29th, 2016


DreamBank – August 18, 2016
Bernie Borges will be presenting SMALL BIZ: Forget Social Media — Think Social Business at DreamBank-Madison.
Content Marketing World – September 8, 2016
Bernie Borges will be speaking at Content Marketing World 2016 about live video.
Social Media Strategies Summit – September 27, 2016
Bernie Borges will be emceeing this event and presenting Your Social Media Department is Too Small: How…

Grow Revenue with Social Selling!

Sales training can be painful...We get that!

Without a coach to traverse real-world situations, developing the social selling skills needed to get into the deal can be frustrating. Success requires support from an expert. Using your sales objectives, we will develop a strategy and step-by-step action plan for you.

Our Social Business Individual and Team workshops are designed to create long-term success. Our blended learning program includes instructor-led-training and one-on-one coaching to achieve each participant’s SMART goals. Our program empowers participants to continue on their social selling journey, after this training investment, because they get to experience real-world success instead of the frustration that happens when going it alone.

Get Started!

[bucket id="8129" title="Early Sign Up Form (HubSpot)"]