Education & Resources for Business Professionals Using Social.

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Social Business Engine

Learn from experts at leading brands how today's business professionals are making social media work for them, their organizations, customers and their careers.

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Social Business – The Future is Now!

Are you using the power of social to get business done?

As social technologies have evolved, so have the demands to create results. The C-Suite wants to see ROI from your investments. The sales team wants leads. The customer service department wants to connect with customers. The HR department wants a recruiting platform. The product development team wants actionable insights. And, the list goes on…

Our mission is to educate, train and inspire business professionals to use digital transformation strategies to meet their objectives in today's connected world. Join us as our experts, guests and industry pioneers share how social media and social technologies have helped them make a difference.

What is Social Business?


Get Educated & More

Social Business Engine content is designed to educate business professionals on the latest strategies and tactics using social media and social technologies. Our Social Business Engine Podcast host, Bernie Borges, interviews movers and shakers from some of the most interesting brands around the world. You can listen to our podcast on iTunes, Stitcher, YouTube or on this page. Our blog will keep you up to date on the latest ways to move the needle using social media in your business.

Become a member of our SBE community to get access to all our premium content and resources. Membership is FREE....If you want help moving the needle, we offer speaking, training and coaching services. Our Social Business Workshops include instructor-led-training and one-on-one coaching. And, we guarantee results because we can!

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The 7 Twitter Don’ts of Social Selling
If you are considering Twitter as part of your social selling approach, you’ve probably been studying what… April 29th, 2016
Ten Tools for Content Curation
Content Curation can help you create more quality content for your social media marketing efforts. In this… April 12th, 2016
10 Tactics to Avoid on Linkedin
A salesman I never met just asked me to join his LinkedIn network. What did he do… March 30th, 2016
The Definitive Guide: From Social Media to Social Business
It's time to go from "doing social" to producing measurable business impact using social! Stop focusing on… March 27th, 2016


How to Target Real People Through Social Advertising
Wayne St. Amand, CMO at Brand Networks, discusses how marketers can efficiently target real people through social… May 25th, 2016
Glenn Gaudet of GaggleAMP Talks Employee Advocacy Do’s and Don’ts
Glenn Gaudet, President and Founder of GaggleAMP, shares how employee advocacy aligns with the global goals of… May 18th, 2016
How Dark Social is a Social Marketer’s Blind Spot
Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social.… May 11th, 2016
How Southwest Airlines Uses Live Video to Humanize the Brand
Derek K. Hubbard, Social Business Specialist at Southwest Airlines, discusses Southwest Airlines' live video strategy and what… May 4th, 2016


Sales and Marketing: The SEA of Social Selling
I'm sure we've all been on a call or in a meeting where all we want is… May 23rd, 2016
Getting Personal on LinkedIn
Are you ready to get a little more personal on LinkedIn? Chances are it can help you… May 20th, 2016
4 Ways to Prepare for a B2B Sales Call
We live in a fast paced, digital world. It's hard enough to get an appointment with a… May 15th, 2016
Social Selling: The Evolution of B2B Selling
B2B social selling is a revolution, and like all revolutions, the transition from traditional practices is laced… May 11th, 2016


AMPlify – May 11, 2016
Bernie Borges will be leading a session called How to Build a Cross-functional Marketing Strategy with Employees…
IBM Amplify – May 16, 2016
As a member of the elite IBM Futurist community, Bernie Borges will strategize with other futurists on…
DMCNY Luncheon – June 1, 2016
Bernie Borges will be presenting How to Build a Cross-Functional Marketing Experience for DMCNY.
Social Media Strategies Summit – June 3, 2016
Bernie Borges will be presenting Your Social Media Department is Too Small: How to Build Organization-Wide Social…

Grow Revenue with Social Selling!

Sales training can be painful...We get that!

Without a coach to traverse real-world situations, developing the social selling skills needed to get into the deal can be frustrating. Success requires support from an expert. Using your sales objectives, we will develop a strategy and step-by-step action plan for you.

Our Social Business Individual and Team workshops are designed to create long-term success. Our blended learning program includes instructor-led-training and one-on-one coaching to achieve each participant’s SMART goals. Our program empowers participants to continue on their social selling journey, after this training investment, because they get to experience real-world success instead of the frustration that happens when going it alone.

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