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Social Business Journal Vol 8 - The 5 Biggest Mistakes in Social Media Monitoring

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Social Business – The Future is Now!

Are you using the power of social to get business done?

As social technologies have evolved, so have the demands to create results. The C-Suite wants to see ROI from your investments. The sales team wants leads. The customer service department wants to connect with customers. The HR department wants a recruiting platform. The product development team wants actionable insights. And, the list goes on…

Our mission is to educate, train and inspire business professionals to use digital transformation strategies to meet their objectives in today’s connected world. Join us as our experts, guests and industry pioneers share how social media and social technologies have helped them make a difference.

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Social Business Engine content is designed to educate business professionals on the latest strategies and tactics using social media and social technologies. Our Social Business Engine Podcast host, Bernie Borges, interviews movers and shakers from some of the most interesting brands around the world. You can listen to our podcast on iTunes, Stitcher, YouTube or on this page. Our blog will keep you up to date on the latest ways to move the needle using social media in your business.

Become a member of our SBE community to get access to all our premium content and resources. Membership is FREE….If you want help moving the needle, we offer speaking, training and coaching services. Our Social Business Workshops include instructor-led-training and one-on-one coaching. And, we guarantee results because we can!

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Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring
This Journal highlights the five biggest mistakes in social media monitoring and ways to avoid them to…
The 7 Twitter Don’ts of Social Selling
If you are considering Twitter as part of your social selling approach, you’ve probably been studying what…
Ten Tools for Content Curation
Content Curation can help you create more quality content for your social media marketing efforts. In this…
10 Tactics to Avoid on Linkedin
A salesman I never met just asked me to join his LinkedIn network. What did he do…


How Analytics Fuels Met Office’s Digital Strategy
Simon Swan, Head of Digital Marketing at Met Office, reveals their unique approach to reaching and engaging… September 28th, 2016
How HubSpot Uses Live Video in their B2B Marketing Strategy
Chelsea Hunersen explains how HubSpot is using live video to drive viewers to other content, to increase… September 21st, 2016
Forget Social Media Think Social Business
Social business is a mindset focused on business goals. Here's a framework to cross-functional marketing and a… September 14th, 2016
How McDonald’s Integrates Employees into its Marketing
Elly Deutch, Global Social Campaign & Advocacy Manager at McDonald's, provides insight into the expanding role of… September 7th, 2016


To InMail or Not to InMail
Using InMail in sales is not for a "buy now" action. Two ways to use InMail to… September 26th, 2016
How Often Should You Use LinkedIn
How often you should sign on and use LinkedIn depends on your goals and experience level with… September 16th, 2016
Webcast: Hyper-Connected Social Selling
Watch our 45-minute on-demand training webcast. Bernie Borges and David J.P. Fisher will show you how to… August 26th, 2016
2 Ways B2B Sales Professionals Can Create Influence
Your buyer is trying to find a product or service to address a business issue. If you… August 15th, 2016


Content Marketing World – September 8, 2016
Bernie Borges will be speaking at Content Marketing World 2016 about live video.
Social Media Strategies Summit – September 27, 2016
Bernie Borges will be emceeing this event and presenting Your Social Media Department is Too Small: How…

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Our Social Business Individual and Team workshops are designed to create long-term success. Our blended learning program includes instructor-led-training and one-on-one coaching to achieve each participant’s SMART goals. Our program empowers participants to continue on their social selling journey, after this training investment, because they get to experience real-world success instead of the frustration that happens when going it alone.

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