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Social Business Journal Vol 8 - The 5 Biggest Mistakes in Social Media Monitoring

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Social Business – The Future is Now!

Are you using the power of social to get business done?

As social technologies have evolved, so have the demands to create results. The C-Suite wants to see ROI from your investments. The sales team wants leads. The customer service department wants to connect with customers. The HR department wants a recruiting platform. The product development team wants actionable insights. And, the list goes on…

Our mission is to educate, train and inspire business professionals to use digital transformation strategies to meet their objectives in today’s connected world. Join us as our experts, guests and industry pioneers share how social media and social technologies have helped them make a difference.

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Social Business Engine content is designed to educate business professionals on the latest strategies and tactics using social media and social technologies. Our Social Business Engine Podcast host, Bernie Borges, interviews movers and shakers from some of the most interesting brands around the world. You can listen to our podcast on iTunes, Stitcher, YouTube or on this page. Our blog will keep you up to date on the latest ways to move the needle using social media in your business.

Become a member of our SBE community to get access to all our premium content and resources. Membership is FREE….If you want help moving the needle, we offer speaking, training and coaching services. Our Social Business Workshops include instructor-led-training and one-on-one coaching. And, we guarantee results because we can!

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Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring
This Journal highlights the five biggest mistakes in social media monitoring and ways to avoid them to…
The 7 Twitter Don’ts of Social Selling
If you are considering Twitter as part of your social selling approach, you’ve probably been studying what…
Ten Tools for Content Curation
Content Curation can help you create more quality content for your social media marketing efforts. In this…
10 Tactics to Avoid on Linkedin
A salesman I never met just asked me to join his LinkedIn network. What did he do…


How Microsoft Handled Social Care During Their Largest Product Launch
Miri Rodriguez, Sr. Lead for Social and Communities Support at Microsoft shares how her team successfully handled… October 19th, 2016
How DreamBank Builds a Loyal Community
Chris Rudolph, Business Accelerator Program Director at DreamBank, explains how the company is a community building initiative… October 12th, 2016
How to Get a LinkedIn Post to Go Viral
Chris Beall, CEO at ConnectAndSell, explains how he attracted high-quality inbound leads to the ConnectAndSell website with… October 5th, 2016
How Analytics Fuels Met Office’s Digital Strategy
Simon Swan, Head of Digital Marketing at Met Office, reveals their unique approach to reaching and engaging… September 28th, 2016


Be Proud to Be in Sales
In this Poolside Sales Chat video, I reveal that rule #1 is to be proud to be… October 16th, 2016
To InMail or Not to InMail
Using InMail in sales is not for a "buy now" action. Two ways to use InMail to… September 26th, 2016
How Often Should You Use LinkedIn
How often you should sign on and use LinkedIn depends on your goals and experience level with… September 16th, 2016
Webcast: Hyper-Connected Social Selling
Watch our 45-minute on-demand training webcast. Bernie Borges and David J.P. Fisher will show you how to… August 26th, 2016


Dell World – October 18-19, 2016 – Austin, TX
Bernie Borges will be attending Dell World and participating in influencer related discussions as a guest of…
IBM World of Watson – October 23-27, 2016 – Las Vegas, NV
Bernie Borges will be attending IBM World of Watson and participating in influencer related discussions as a…

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Without a coach to traverse real-world situations, developing the social selling skills needed to get into the deal can be frustrating. Success requires support from an expert. Using your sales objectives, we will develop a strategy and step-by-step action plan for you.

Our Social Business Individual and Team workshops are designed to create long-term success. Our blended learning program includes instructor-led-training and one-on-one coaching to achieve each participant’s SMART goals. Our program empowers participants to continue on their social selling journey, after this training investment, because they get to experience real-world success instead of the frustration that happens when going it alone.

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