On episode 50 you’ll meet Brandon Andersen. Brandon is director of marketing at Cision where he works with an amazing team that designs and implements integrated marketing programs including content marketing, social media, public relations, SEM, SEO, lead nurturing, events, promotions and webinars.
We focused our conversation on the importance of an influencer marketing strategy. This is the subject of Social Business Journal Volume 2, which we produced in cooperation with Cision.
On This Episode You’ll Discover:
Brandon’s definition of influencer marketing
Challenges and trends facing influencer relations
What successful brands are doing right in influencer relations
Who “owns” content marketing when it comes to influencer relations
The role that technology plays in filtering through social messages to find the right influencers
How to define the value and budget of an influencer marketing campaign
The first steps to take when considering an influencer strategy
I invite you to listen to the entire podcast episode using the player at the top of this page, or by listening on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.
This episode is sponsored by Cision, the leading provider of public relations software for planning, executing and measuring influencer campaigns in one integrated platform.
In our new Volume 2 of the Social Business Journal, we’ve partnered with Cision to deliver a How-to Guide in Influencer Marketing. In addition to a 3 step process to build your influencer marketing strategy, you’ll also hear from 21 business experts on everything from what an ideal influencer looks like, to the “secret sauce” of penetrating the sphere of an influencer.
Social Business Engine PODCAST
Hosted by Bernie Borges
Every week Bernie Borges interviews thoughts leaders who will contribute to your digital transformation through their stories, knowledge and insights that will rock your business and your career.