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Casey Hall, Head of Social Media for Business Communications reveals how Thomson Reuters earned the brand reputation as “The Answer Company,” and how some of their employees have more reach than their branded social media channels.
Casey Hall at Thomson Reuters
Dan Gingiss discusses highlights from his new book Winning at Social Customer Care – How Top Brands Create Engaging Experiences on Social Media.
Dan Gingiss, Speaker, Author, and Podcaster
Jon Wuebben, CEO of Content Launch discusses his latest book: Future Marketing, Winning in the Prosumer Age. Jon is a content marketing expert with 20 years in the business.
Jon Wuebben, Founder, CEO of Content Launch
Lauren Friedman, Head of Social Business Enablement at Adobe, explains their approach to social media through governance, innovation and enablement.
Lauren Friedman at Adobe
Jason Baker, Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx shares how FedEx does storytelling to develop and maintain brand loyalty.
Jason Baker at FedEx
Joe Cothrel, Chief Community Officer at Lithium Technologies, discusses online communities and their role in a digital strategy, including use cases and best practices.
Joe Cothrel at Lithium Tech
Aman Naimat, Sr. VP of Technology at Demandbase explains how AI functions in account-based marketing, and Demandbase CEO Chris Golec predicts when AI will become mainstream in B2B marketing.
Aman Naimat, Sr. VP, Technology at Demandbase
If you still haven’t adopted social selling in your sales strategy, now is the time for behavior change. The first step is understanding how social media is applied in sales and adopting an evolve or die mindset.
Bernie Borges, CEO of Find and Convert
Paul Roetzer discusses how Artificial Intelligence is impacting marketing and what you need to know today as well as what lies ahead. Learn why he launched the Marketing Artificial Intelligence Institute.
Paul Roetzer, Founder & CEO at PR 20/20
Tristan Bishop, Senior Director of Social Media Marketing at Informatica discusses their approach to engaging employees to share their company story and how they create a buzz about company events.
Tristan Bishop at Informatica
Bernie Borges explains three of LinkedIn and Microsoft’s planned technology integrations and how they can impact marketing and sales professionals.
Bernie Borges, CEO of Find and Convert
James Carbary, Founder of Sweet Fish Media, a podcast production service for B2B companies, discusses three reasons why B2B brands should be podcasting.
James Carbary, Founder of Sweet Fish Media
Bernie Borges recaps the stories of 20 podcast guests from 2016 and reveals what’s coming to the Social Business Engine podcast in 2017.
Bernie Borges, CEO of Find and Convert
David J.P. Fisher is back for his third podcast appearance on Social Business Engine. A popular speaker, coach, author, this episode serves as a valuable cheat sheet to one of his six books called Networking in the 21st Century on LinkedIn and gives away a PDF version!
David J.P. Fisher (DFish) at RockStar Consulting
Heather Heuman is a popular social media strategist, trainer, speaker, and the Founder of Sweet Tea Social Marketing. She shares valuable live video tips that can be helpful to most businesses.
Heather Heuman, at Sweet Tea Social Marketing
Christa Gorham, Group Manager, Large Business Marketing & Communications at CenturyLink, discusses how their employee advocacy program is progressing and how they’re activating employees to share more.
Christa Gorham at CenturyLink
Sandy Adam, Global Social Media Marketing Manager at ANSYS, Inc. discusses how they are showcasing their employees’ engineering expertise through an employee advocacy program.
Sandy Adam at ANSYS, Inc.
Ed Terpening, Industry Analyst at Altimeter Group, a Prophet Company reviews findings from their newest report: 2016 State of Social Business: Social’s Shift from Innovator to Integrator.
Ed Terpening at Altimeter, a Prophet Company
Mike Stelzner, Founder & CEO of Social Media Examiner, discusses the history of Social Media Marketing World and reveals compelling reasons to attend SMMW 2017 in beautiful San Diego, California in March 2017.
Mike Stelzner, CEO of Social Media Examiner
Mark Gyles, a Digital Marketing Manager at Hewlett Packard Enterprise reveals their approach to global employee social media advocacy. Tune in for a crash course in employee advocacy for global brands.
Mark Gyles at Hewlett Packard Enterprise
David J.P. Fisher (a.k.a. DFish), author, speaker, and business coach at RockStar Consulting shares four categories of LinkedIn status updates you can use to build your network on LinkedIn.
David J.P. Fisher (DFish) at RockStar Consulting
Miri Rodriguez, Sr. Lead for Social and Communities Support at Microsoft shares how her team successfully handled social care during the largest product launch in the history of Microsoft and what they learned in the process.
Miri Rodriguez at Microsoft
Chris Rudolph, Business Accelerator Program Director at DreamBank, explains how the company is a community building initiative from American Family Insurance that helps to build customer loyalty.
Chris Rudolph at DreamBank
Chris Beall, CEO at ConnectAndSell, explains how he attracted high-quality inbound leads to the ConnectAndSell website with a data supported LinkedIn post.
Chris Beall, CEO at ConnectAndSell
Simon Swan, Head of Digital Marketing at Met Office, reveals their unique approach to reaching and engaging its audience through digital content.
Simon Swan, at Met Office
Chelsea Hunersen explains how HubSpot is using live video to drive viewers to other content, to increase engagement, and to gauge interest levels on various topics.
Chelsea Hunersen at HubSpot
Social business is a mindset focused on business goals. Here’s a framework to cross-functional marketing and a 3-step action plan to becoming a social business.
Bernie Borges, Host of the Social Business Engine
Elly Deutch, Global Social Campaign & Advocacy Manager at McDonald’s, provides insight into the expanding role of employee and customer advocacy in McDonald’s marketing strategy.
Elly Deutch from McDonald's
Rebecca Lombardo and Eric Berkowitz from Tracx join Bernie Borges to discuss highlights from Social Business Journal, Volume 8.
Rebecca Lombardo and Eric Berkowitz from Tracx
Ian Moyse, Sales Director at Axios Systems, has embraced social selling at Axios with impressive results for his customers and for his personal brand. Discover some of his insights in this podcast episode.
Ian Moyse, Sales Director at Axios Systems
Sarah Burns, Editorial & Social Media Strategy Manager at Indiana University Health, discusses how IU Health has implemented an online news hub to increase their reach and provide consumer-friendly content for their audience.
Sarah Burns at IU Health
A combination of online and offline marketing contributes to the success of each of these small business panelists. Find out what’s working for them.
Small Business Panel
Bernie Borges, Executive Producer
A best-selling author, speaker, and social selling pioneer, Tim Hughes summarizes his newest book, Social Selling – Techniques to Influence Buyers and Changemakers.
Tim Hughes, Social Selling Pioneer and Innovator
Ryan Garcia, Legal Director at Dell, explains the benefit of training employees to minimize risk in their social media engagement.
Ryan Garcia, Legal Director at Dell
Tony Zayas is Director of Sales & Marketing at Proforma. Tony’s Social Media Sales Channel training is responsible for $5 million in new business at Proforma.
Tony Zayas at Proforma
Shawnee Brown, Associate Director, Global Social Media Strategy at Merck discusses how Merck is progressing through their digital transformation to make the best medical knowledge accessible to more than 3 billion people around the world.
Shawnee Brown at Merck
Kirsten Boileau, Director of Digital Innovations at SAP is leading the charge to take social selling to the next level for SAP sales professionals.
Kirsten Boileau, at SAP
A recap of the first 25 episodes of 2016 with a takeaway from each episode. A common thread among them is that social business is strategic and tied to business goals.
Bernie Borges, Social Business Engine Podcast
Amisha Gandhi, Senior Director Influencer Marketing at SAP discusses how to locate influencers and involve them in your strategy so both parties benefit.
Amisha Gandhi at SAP
Nick Weber, Global Social Media Strategy Lead at Monsanto Company, explains how Monsanto is empowering their customers and employees to help tell their story.
Nick Weber at Monsanto Company
Therese Lockemy from Johns Hopkins Medicine explains how she leads a social media command center to create richer customer experiences that tie back to their business goals.
Therese Lockemy at Johns Hopkins Medicine
Wayne St. Amand, CMO at Brand Networks, discusses how marketers can efficiently target real people through social advertising across multiple social media platforms.
Wayne St. Amand, CMO at Brand Networks
Glenn Gaudet, President and Founder of GaggleAMP, shares how employee advocacy aligns with the global goals of an organization and the best practices to follow.
Glenn Gaudet, President and Founder of GaggleAMP
Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This “undercover” traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media.
Brewster Stanislaw at Simply Measured
Derek K. Hubbard, Social Business Specialist at Southwest Airlines, discusses Southwest Airlines’ live video strategy and what is required for success with this real-time, unedited form of communication.
Derek K. Hubbard at Southwest Airlines
Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, provides a complete look at the findings of their 2015 study.
Stephen Marshall at IBM
Brian Solis, Principal Analyst at Altimeter Group, a Prophet Company, discusses recently published research describing the OPPOSITE framework to digital transformation and his latest book X: The Experience When Business Meets Design.
Brian Solis, Principal Analyst at Altimeter Group
Andrew Spoeth, Digital Marketing Director and Head of Social Media at CA Technologies explains how they’re harnessing the reach and business potential of employees through internal and external social engagement.
Andrew Spoeth at CA Technologies
Jill Rowley, Jack Kosakowski, David Fisher, and Bernie Borges discuss social selling myths and truths, and the value of content in social selling.
Jill Rowley, Jack Kosakowski and David Fisher
Chad Mitchell, Senior Director, Digital Communications at Walmart discusses the impact of Walmart’s commitment to telling its story through digital channels and how it’s rebuilding its reputation with its associates and customers.
Chad Mitchell at Walmart
Discover how Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, achieves results through content and social media, much like a for-profit business.
Stacey Jaffe at Teach for America
Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International, discusses their social business strategy and reveals examples of how they’ve seen success with social media.
Beverly Jackson at MGM Resorts International
Amy Heiss and Suzanne Doughty reveal a few social business success stories from Dell and some best practices for social selling.
Amy Heiss and Suzanne Doughty from Dell
Bill Jensen discusses his new book, Future Strong, and explains why the disruptive economy requires a workforce that is future strong, and exactly what that means to each of us individually and to brands around the world.
Bill Jensen, Author, Futurist, Simpleton
Gain understanding of the results Deloitte Africa is experiencing by mobilizing employees on social media through their employee advocacy program.
David Graham at Deloitte Africa
Hear my definition of a social business and learn all about our new Social Business Workshop for Business Development. Discover where we’re headed with the Social Business Engine channel.
Bernie Borges, Host of the Social Business Engine
Ken Schneider is head of social media at U-Haul where they have evolved from no social media activity as recently as four years ago, to engaging with customers to drive brand loyalty and conversions today. Discover how U-Haul regularly experiments with channels and content, and how they measure what’s working for the brand.
Ken Schneider, Head of Social Media at U-Haul
Discover how Andrea Kuchinski’s entrepreneurial spirit led her to start her fitness apparel company, From Thick to Thin, by piggybacking on her fitness blog’s established audience, and how content and social media played a role in her journey.
Andrea Kuchinski, Owner at From Thick to Thin
Carlos Gil, Head of Social Media Marketing at BMC Software, shares his insights on strategies and tactics for analyzing the effectiveness of social media in mid or large organizations.
Carlos Gil at BMC Software
Rick Wion, Senior Director of Consumer Engagement, discusses the Kellogg Company’s digital strategy through their web property openforbreakfast.com, and how he is leading the movement toward transparent communication at Kellogg.
Rick Wion at The Kellogg Company
Ian Cleary, CEO of Razor Social discusses social and content marketing trends of 2016 and reveals how to navigate through all the available tools.
Ian Cleary, CEO at RazorSocial
This Social Business Journal provides case studies from brands that have been notably successful at identifying niche audiences and developing content for them. Content marketing success depends on determining your niche audience and delivering the content it craves.
Sponsored by Visually
Charlene Li, CEO of Altimeter Group, overviews her latest book, The Engaged Leader, and provides actionable advice for leaders to be engaging and comfortable in their digital transformation.
Charlene Li, CEO Altimeter Group
Julio Viskovich, V.P. of Marketing at rFactr, discusses the profitability of employee advocacy and overviews how to implement and scale an employee advocacy program.
Julio Viskovich, VP of Marketing at rFactr
Jim Williams, Vice President of Marketing at Influitive discusses the role of the modern CMO and reveals how to impact revenue growth by building a team of internal and external advocates.
Jim Williams, VP of Marketing at Influitive
Melanie Deziel is Director of Creative Strategy at Time, Inc. Melanie discusses the evolution of native advertising and the importance of context in branded journalism. Gain insight into the role of native advertising in the modern content strategy.
Melanie Deziel at Time Inc.
Chad Pollitt is Co-Founder and VP of Audience at Relevance. Chad explains his predictions as published in the Huffington Post article, 6 Bold Predictions for Digital Marketing in 2016. Chad is a popular speaker at marketing industry events and a top 20 CMO Influencer, a newly minted adjunct professor of digital marketing at Indiana University and a former U.S. Army Commander.
Chad Pollitt, VP of Audience at Relevance
Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco’s story to reach and engage their B2B audience through a newsroom-style branded journalism strategy called The Network.
Kirsten Chiala, Digital Content Manager at Cisco
James Moat, Director of Global Digital Communications at Avery Dennison, is leading employees to “Get Social” and involving them in social media and blogging for inspired storytelling that resonates with consumers.
James Moat at Avery Dennison
Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.
Abby Euler, Talent Acquisition at IBM
In Ari Lightman’s Action Based Learning class at Carnegie Mellon University, graduate students are immersed in real-world business problem solving. They uncover more efficient means to generating revenue through research and analysis.
Ari Lightman, Professor and Director at CMU
M.E. Miller and Duncan Hopkins provide clarity on how IBM Design Thinking has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability, how IBM Design Thinking has been applied to IBM Verse, and how it can be applied to any problem solving approach in business.
Duncan Hopkins and M.E. Miller at IBM
This Journal provides insight into IBM Design Thinking and how it has inspired a new approach to designing and developing enterprise applications that are inclusive in their accessibility to anyone regardless of age or ability and how IBM Design Thinking has been applied to IBM Verse.
Sponsored by IBM
A brand must have a sense of empathy for the influencer they are pitching to. In this interview from Content Marketing World, Lee Odden explains how he expects brands to have done their homework and be clear when pitching an idea to an influencer.
Lee Odden, CEO at TopRank Marketing and Author
Any organization on the journey to social business understands the role of content and social media. In this podcast, Carlos Abler and Christian Plewacki, from 3M, discuss how they are working to educate consumers by functioning more like publishers to drive business value.
Carlos Abler and Christian Plewacki from 3M
The relationship with an influencer needs to be mutually beneficial. In this interview from Content Marketing World, Ann Handley explains how she wants brands to show interest in her for more than just her influencer status.
Ann Handley, Author and CCO at Marketing Profs
The importance of sharing in social business, and how social helping connected Bryan Kramer with someone who became a major client and how it can generate new business for your brand too.
Bryan Kramer, Social Strategist, CEO of PureMatter
Influencer marketing is about building relationships with individuals. In this interview from Content Marketing World, Andrew Davis reveals how he, as an influencer, prefers to be approached by brands.
Andrew Davis, Best-selling Author and Speaker
How the online Support Communities at SAS play a pivotal role in their customer support strategy while adding marketing value to SAS. Chris Hemedinger and Shelley Sessoms share behind-the-scenes insight on how they encourage interaction and keep their users up to date within the community.
Chris Hemedinger and Shelley Sessoms, SAS
How the growth of Hootsuite’s online Ambassador Community has expanded their reach into areas of the world that otherwise may not have heard of their brand.
Justine Velcich of Hootsuite
Guillaume Decugis, CEO of Scoop.it!, discusses how to support your lead generation goals by establishing a strong connection among three pivotal elements of content marketing.
Guillaume Decugis, CEO of Scoop.it!
Dell’s VP North America Commercial Marketing, Bryan Jones, shares insights on social selling from the new Social Business Journal, Volume 3: Digital Transformation – Social Selling Research, Insights and Best Practices.
Bryan Jones, VP N.A. Commercial Marketing Dell
With so much “noise” on the Internet, cutting through the information-dense world of content requires strategy and trust. A discussion with Mark Schaefer, college educator, author, speaker, and social media strategy consultant highlighting key points from his latest book, The Content Code.
Mark Schaefer, Author, Speaker & Consultant
Being a modern-day executive is different than it was ten years ago. Now, social selling is a part of your everyday life and a requirement to thrive in the digital age.
Jim Fields, V.P. Customer Experience at SAP
Businesses that invest in building engaged customer communities are going to dominate the market in coming decades, as their customers keep coming back.
Sponsored by Vanilla Forums
How Curata utilizes curation and their Content Marketing Pyramid to prosper in the world of content marketing.
Michael Gerard, CMO at Curata
Why waste time trying to figure out what works when you can learn from someone else’s successes and mistakes? This Journal will guide you along the path to social media marketing success with insights from 5 major brands.
Sponsored by Cision
This Social Business Journal summarizes original research findings on social selling best practices. The research was commissioned by Dell and conducted at Carnegie Mellon University’s Heinz College.
Sponsored by Dell
How HP Software is quickly building a community at TechBeacon by providing a digital hub for dev and tech professionals seeking guidance to real business challenges.
Marcel Santilli, TechBeacon, HP Software
How Whole Foods Market aligns their core values with social media through a hyper-local social media plan.
Natanya Anderson, Whole Foods Market
Hear from 21 thought leaders on the importance of Influencer Marketing. Volume 2 provides a 3-step “how-to” process for brands eager to jump into Influencer Relations.
Sponsored by Cision
Social business is a journey. In Volume 1 we focus on the premise for being a social business. You’ll hear from 18 thought leaders on what it means to be a social business and how to transform to become a social business.
How Frog’s Leap Winery stays true to their brand by listening on social media to determine what content to post and how to deepen the connection to their customer.
Jonah Beer and Natalie Barnard of Frog's Leap Winery
Recorded in the Buzzsprout booth at Podcast Movement, Matt Miller and Scott Beebe discuss the benefits of podcasting and the steps to starting a company podcast.
Scott Beebe & Matt Miller at Podcast Movement 2015
Walmart’s Senior Director of Digital Communications, Chad Mitchell explains how their new blog – Walmart Today – was launched and how it’s focused on telling stories about the things that matter to their customer.
Chad Mitchell, Walmart
NASA’s Social Media Manager, John Yembrick, reveals how NASA communicates and engages with the public in real time through their 500 social media accounts.
John Yembrick, Social Media Manager at NASA
Your buyers are more likely to respond to online engagement with your employees as compared to online engagement with your “company logo.” This episode with Eric Nystrom from EveryoneSocial hones in on how to develop and roll out an employee advocacy program.
Eric Nystrom, EveryoneSocial
LinkedIn Marketing Solutions’ Global Content Leader, Jason Miller, discusses how brands can leverage LinkedIn for content marketing.
Jason Miller, LinkedIn Marketing Solutions
Dan Evans, Social Marketing Director for the United States Marine Corp, discusses their simplistic social media strategy for talent acquisition. Dan also talks about the mobile training program he is innovating for over 1,000 USMC recruiters.