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The Power of Personas in Business

Amerifirst Home Mortgage Gets Real With People

Dan Moyle of Amerifirst Home Mortgage has developed a social business strategy based on personas. Rather than treating all mortgage customers the same, Dan has developed a content strategy that delivers an experience to each persona through video, blog posts and still photos.

The results have been stellar. Inbound traffic continues to grow and sales leads keep pouring in. Dan had help from Mike Lemire, Inbound Marketing Consultant at HubSpot.

Tune in to learn how Dan and Mike achieved social business success at Amerifirst Home Mortgage. Be sure to watch all the way to the end for a special surprise.

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