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The Science of Social Media with Loic Moisand

Loic Moisand, CEO and Co-Founder of Synthesio

In this episode recorded on location at Social Fresh East 2014, I interviewed Loic Moisand, CEO and co-founder of Synthesio, a social media intelligence platform for marketers and researchers. We discussed the science of social versus the “art,” and what’s really important to the C-Suite when it comes to metrics.

Social is a Process

As Loic explains, we’re still starting to understand how to properly measure social success, and too many companies are operating their marketing in silos. We need better products to measure social ROI and connect the dots online and offline, and CEOs who get the big picture of social media and how it affects a customer’s experience with their entire brand.

Catch the entire interview with Loic Moisand for more insights, and be sure to follow #sbeshow to join the conversation on Twitter, Instagram and Google+.

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