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Podcast #48

Ted Coiné – A World Gone Social

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On this episode, I’m joined by Ted Coiné, Chief Marketing Officer of Meddle.it, the next generation of content marketing for organizations and individuals. Ted is a Forbes Top 100 Social Media Power Influencer, Inc. Top 100 Leadership Expert, and Inc. Top 100 Speaker. A three-time CEO, Ted Coiné is also the co-author of “A World Gone Social: How Companies Must Adapt to Survive.”

A World Gone Social by Ted Coine and Mark Babbitt

On This Episode You’ll Discover:

  • Why brands should think about “going social”
  • Why Ted believes “social fluency” will be one of the top skills required of CEOs in the next 5 years
  • The difference between being a B2B and B2C social business
  • Why B2B companies should be using social to source top talent
  • The importance of trusting your employees to build their own personal brands
  • Examples of a big brands that turned bad customer service into great publicity (and one that totally flubbed it)
  • Why companies unwilling to embrace social business are destined for extinction
  • Why being nimble is vital to success
  • “Culture is everything”

Featured On This Episode:

I invite you to listen to the entire podcast episode using the player at the top of this page, or by listening on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.

This episode is sponsored by Cision, the leading provider of public relations software for planning, executing and measuring influencer campaigns in one integrated platform.

In Volume 2 of the Social Business Journal, we partnered with Cision to create a How to Guide in Influencer Marketing. You’ll hear from 21 business experts on everything from what an ideal influencer looks like, to the “secret sauce” of penetrating the sphere of an influencer. Click here to get your free copy!

 

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