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Podcast #54

Garrett Popcorn: Turning Cheesy Fingers Into Raving Fans

Elly Deutch, Garrett Popcorn Shops

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In this episode I’m joined by Elly Deutch, Associate Director of Digital & Social Media at Garrett Popcorn Shops. Elly describes how Garrett Popcorn has gone from a beloved local brand in Chicago to a global powerhouse with multiple locations in the U.S., Middle East, and Asia Pacific regions. Don’t be surprised if you get a little hungry for Garrett Popcorn (happy food) from this episode…

Line outside Garrett Popcorn Shops 625 Michigan Avenue

Baby surrounded by Garrett Popcorn tins

On This Episode You’ll Discover:

  • How social took Garrett Popcorn from local to global
  • Why Garrett Popcorn fans are the center of everything they do
  • The origin of Garrett’s loyal “Apple-like” fan base
  • How Garrett Popcorn uses social for customer feedback
  • The evolution of Garrett’s social strategy over the last 5 years
  • The challenges of scaling and measuring “hyper local” social content
  • How Garrett Popcorn leverages influencer marketing through user generated content
  • How Elly comes up with unique social media hashtags
  • Garrett Popcorn’s plans for 2015
  • The one thing Elly would change about how business is conducted today

Featured On This Episode:

I invite you to listen to the entire podcast episode using the player at the top of this page, or on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.

This episode is sponsored by Cision, the leading provider of public relations software for planning, executing and measuring influencer campaigns in one integrated platform.

In Volume 2 of the Social Business Journal, we partnered with Cision to deliver a How-to Guide in Influencer Marketing. In addition to a 3 step process to build your influencer marketing strategy, you’ll also hear from 21 business experts on everything from what an ideal influencer looks like, to the “secret sauce” of penetrating the sphere of an influencer.

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