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Podcast #49

Employee Advocacy is The New Marketing Paradigm

Bernie Borges

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This episode is a little different. My guest today is…me….I want to devote an episode to a topic that I am passionate about in social business. But, first it occurred to me that I have never given much background on me. So, before I dive into this topic, here’s just a little bit about me….
Founder, CEO of Find and Convert, a B2B digital marketing agency.
New York City –> Silicon Valley –> Tampa Bay
Empty nester who doesn’t have enough time to enjoy the Florida sunshine. ;(

Content Shock: Mark Schaefer - BusinessGrow

Image Source: BusinessesGrow – Mark Schaefer

On This Episode You’ll Discover:

  • The modern marketing department has limited reach
  • The employee population represents the best opportunity for reach
  • Why the “Content Shock” factor is the premise for employee advocacy
  • The connected age paradigm spans personal and professional spheres
  • Connecting person to person – P2P – is the paradigm in the connected age
  • Employees have more reach collectively than most businesses do
  • The marketing department is too small
  • The most domain expertise is usually outside the marketing department
  • The paradigm shift to employee advocacy starts with a culture check
  • The C-Suite should embrace employee advocacy
  • Governance policy is a must to empower employees to be an advocate
  • Employee advocacy is a business strategy

Featured On This Episode:

You can listen to this podcast episode using the player button at the top of this page, or by listening on a mobile device through iTunes or Stitcher. Be sure to subscribe so you don’t miss a future episode.

In Volume 2 of the Social Business Journal, we partnered with Cision to create a How to Guide in Influencer Marketing. You’ll hear from dozens of business experts on everything from what an ideal influencer looks like, to the “secret sauce” of penetrating the sphere of an influencer.
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