Brandon Andersen: Dir. of Marketing @Cision
Brands can develop relationships with influencers so that they develop trust in your brand and ultimately advocate for your brand. In this episode, we discuss influencer marketing with a link to Social Business Journal Volume 2: a How-to Guide in Influencer Marketing.
In addition to watching video episodes of the Social Business Engine, you can listen to podcast interviews with social business practitioners and inspiring thoughts leaders here. You can take the Social Business Engine podcast with you on your smartphone or MP3 device by subscribing on iTunes or Stitcher.
The modern marketing department has limited reach. The employee population represents the best opportunity for reach. In the connected age, buyer perceptions are shaped more by people and less so by brand messaging. Person to Person – P2P – is the essence of employee advocacy.
“Social Media Power Influencer” Ted Coiné explains the many ways in which businesses must remain nimble and adapt to social business, or risk their own extinction.
Discover how Smead helps you keep your home and office organized through their podcast show and related content and how this brand leverages podcast content to deliver measurable business results.
Tim Hughes led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you’ll learn about some of the results. You’ll also also get a glimpse into his passion for helping others understand the power of social selling in the social enterprise. Tune in.
Tim Hughes: Oracle UK
On this episode, I’m joined by Jon Ferrara, CEO of Nimble.. We discussed the evolution of business from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. The modern business views sales as a service.
Jon Ferrara: CEO, Nimble
In The Social Selling Maturity Model, we learn that sales organizations go through a maturation process. This journey goes from sales people doing “random of acts of social,” to being purposeful and methodical through behavior change, made possible by policy, training and integration of technology and processes. Tune in to learn how this journey evolves.
Michael Idinopulos: PeopleLinx
On this episode, Jessica Groopman, Senior Researcher at Altimeter Group and I discuss key findings from a best practices research report titled A Culture of Content. We discuss the four elements to the engine of a culture of content. Tune in.
Jessica Groopman: Altimeter Group
Ed Terpening, Senior Consultant at Altimeter Group reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy.
Ed Terpening: Altimeter Group
Michael Brenner, modern marketing thought leader and Head of Strategy at NewsCred, shares his insights on the social business imperative. Why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead.
Michael Brenner: Head of Strategy, NewsCred
Medtronic Diabetes’ social business strategy focuses on authentic customer engagement to drive loyalty and advocacy through a team of people that span communications, customer service, compliance and legal.
Amanda Sheldon - Medtronic Diabetes
Discover how Schneider Electric has trained Local Social Media Advocates (LSMAs) who manage their social media presence across the globe in in over 150 countries, in over 30 languages with engagement at a local scale.
Guest: Tanya Donnelly - Schneider Electric
Discover why these 7 digital marketing skills are needed by all organizations to be a social business, and why they are NOT just marketing skills.
Guest: Christian Karasiewicz
Cynthya Peranandam from IBM Social Business and I discuss the five social ambitions being deployed in enterprises around the world as reported in the IBM Social Study titled Charting the Social Universe: How Social Ambitions Drive Business Impact. Cynthya explains and offers insight into each of the 5 social ambitions.
Guest: Cynthya Peranandam, IBM Social Business
Jill Konrath is the author of three best selling books on sales topics. On this episode we discuss her latest book, Agile Selling. Jill reveals how the modern sales paradigm has been influenced by a shift in social and people’s crazy business schedules.
Guest: Jill Konrath
Listen in as Laura Mansfield addresses the pressing need for change in the way that brands approach their content marketing. She also shares PAGATIM’s positioning to provide a concierge experience in audio content marketing.
Laura Mansfield, Chief Visionary Officer, PAGATIM
Pam Didner shares her insights on what she accomplished while working at Intel as a Global Content Marketing Strategist. You’ll discover how she orchestrated a worldwide content marketing plan that spans different regions, languages and culture.
Guest: Pam Didner, Author, Speaker
Even as social media platforms and web services are evolving the way content is delivered to consumers, email remains the one proven content delivery vehicle that works for all types of businesses. In addition, email yields a much higher percentage of end-user content interaction compared to other social channels.
Hunter Boyle, AWeber
Humana’s social business strategy has been evolving from the inside out, starting with an internal social network. Learn how it’s transforming their brand.
Lewis Bertolucci, Head of Social Media at Humana
Nick Robinson, the Digital Strategy Manager at SAP North America, shares the social business journey of SAP, including where they’ve been, where they are and where they are headed. Tune in…
Nick Robinson, SAP North America
The purpose of the connected enterprise is to allow people to connect and work together in an open and unified manner to tackle problems and work collaboratively across the enterprise, bringing value to it customers, employees and partners by providing the best answers to questions through a collaborative workforce.
Jim Claussen, Social Business Practice, IBM
Katie Roberts packs a ton of insights into this podcast episode. Learn how Laureate International Universities manages the entire student lifecycle from prospect to student through alumni, through social media.
Guest: Katie Roberts, Walden University
A brand’s audience is producing potentially millions of signals every day on social networks about what they care about. With social listening technology social media data can stand alongside traditional research methods like focus groups to measure opinions and sentiment.
Guest: Liz Breese, PhD, Crimson Hexagon
Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice.
Guest: Michael Idinopulos, PeopleLinx
Tom Schwab, president of Goodbye Crutches is on a mission to share his learned insights about the power of “marketing is not a department” through user generated content coming from loyal customers. In this episode we discuss the five keys to long term customer relationships through user generated content.
Guest: Tom Schwab
BMC Software’s social business journey has C-Suite support. Their REACT team searches and finds stories around the clock for rapid creation and publishing of content around relevant industry news. Learn more.
Guest: Eric Tung, BMC Software
A white paper published by Mention unveils learnings from 1 billion online brand mentions. About 76% of mentions were neutral, 17% were positive and 6% were negative. The takeaway is that customer service has gone social. Learn more…
Guest: Alex Manthei, Mention
Autodesk, a 30 year old design and engineering software company, shifted from engaging the customer on social in an ad hoc and experimental manner to a much more targeted and intentional manner through storytelling at scale.
Guests: Marielle Covington and Dan Zucker
Brands are under increasing pressure to deliver a great experience to the customer, whether offline or online. The social relationship infrastructure can understand the customer at a detailed level and help to determine the optimal experience as well as provide processes to empower employees to deliver the right experience at the right time, in the moment. Learn more…
Guest: Jeremy Epstein, Sprinklr
A multi-author blog is a destination. With a compelling content strategy, you dramatically improve your ability to build a sustainable and valuable asset. In the long run you can have a huge and valuable asset that can be leveraged in so many profitable ways. Learn more…
Guest: Michael Stelzner, Social Media Examiner
Most businesses don’t have a content marketing strategy. Joe Pulizzi and Robert Rose discuss the magic of a documented content marketing strategy. Learn more…
Guest: Robert Rose and Joe Pulizzi, CMI
Carole Baskin of Big Cat Rescue, a non-profit big cat sanctuary, is on a mission to outlaw private ownership of big cats. Learn how she’s doing it through social.
The Purrfect Social Business Strategy
When trying to build subscribers, fans and followers, remember that you don’t own them. They can unsubscribe at any time. Learn more from Jeff Rohrs on this episode…
Guest: Jeff Rohrs
How T-Mobile used predictive social analytics powered by Viralheat to find the right customers for a VoIP B2B product launch. Tune in to learn how…
Guests: Paul Sebastien and Jeff Revoy
Deloitte’s social business adoption has been building globally. Deloitte Global’s Social Media Manager, Janet Chang shares the journey on this podcast. Tune in.
Guest: Janet Chang, Deloitte
Employee advocacy is borne from culture, not technology. It’s difficult to make a culture shift. It’s like a blood disease. It’s difficult to convince senior leadership to change. Such change typically occurs over a period of years. Sometimes employees leave if a culture shift takes too long to change. Read more…
Guest: Jay Baer
Justin Levy is Director of Social Marketing at Citrix Systems. Justin worked in close partnership with the Legal, IT and HR departments at Citrix to develop and roll out a social media policy for all 9000 employees across six languages. The policy has become mandatory under the corporate compliance program which is required by all employees. Learn how he did it…
Guest: Justin Levy, Citrix
Most content is dumb. It doesn’t have information that would facilitate moving around to different devices to meet the unique needs of the consumer. Intelligent content is getting the right content to the right customer, at the right time on the device they are using in the moment. It’s content that machines and humans can both understand. Learn more…
Guest: Scott Abel
“I’m here to teach you how to stop selling and how to start serving, to start helping….To teach you about the modern buyer….To understand the various buyer personas across the buying committee…Who does that buyer trust? Who does that buyer follow on Twitter?…To understand the buying process…To become an information concierge….To always be connecting.”
Guest: Jill Rowley
Bernie interviews Jason Miller, author of The Sophisticated Guide to LinkedIn. Tune in to learn tips to grow your network and your social business.
Guest: Jason Miller, LinkedIn
Ian Cleary is widely recognized as a social media tools expert. On this episode, I had a one-on-one chat with Ian to hear about which social media tools he likes and why, as well as which social media tools he doesn’t like and why. Tune in to learn something new!
Guest: Ian Cleary
In this episode, Bernie and Paul Roetzer discuss the challenge marketers face harnessing marketing technology. You’ll learn why marketers struggle with it and our suggestions to resolve this gap.
Guest: Paul Roetzer
In this episode, I discuss with Aaron key findings from The State of Digital Marketing Talent report. This episode is sponsored by Crimson Hexagon.
Guest: Aaron Kahlow
Bernie and Andrew Davis discuss how marketers can measure social business results. Tune in to learn how to measure backwards from revenue. By listening to this episode, you can say that you’ve “been Drewed.”
Guest: Andrew Davis
In this episode Bernie interviews Tom Martin, author of The Invisible Sale. The discussion looks at how social selling is like “seduction” and how the lines are blurring between marketing and sales. This episode is sponsored by Pixability.