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What is Executive Support

In Social Business

A social business is an organization-wide initiative, which is accomplished only with buy-in and commitment from the executives – aka the C-Suite. Sure, most executives have reached an understanding that social media is not just a passing fad. However, we’re here to help you become a social business. A social business embraces both the culture and the technology of social engagement. And, social engagement is both internal among employees as well as external. At the core of social business is the ability to connect with the customer one-on-one. In the connected age dominated by digital communication, a social business is able to connect with the customer to build trust, purchase loyalty and referral value.

Top Executive Support FAQ's

How can we get our executives to embrace social business?  

Getting your executives to embrace social business is unique to your company. Some ways to convince the C-Suite that social business is where they need to go include exposing them to success stories of businesses similar to yours. A chief competitor who is further along the social business journey and creating obvious competitive advantage can be a strong motivator. Another way to inspire executives is to create a reverse mentoring program whereby younger employees are paired with executives for private mentoring. This approach can overcome the silent barrier that is often present whereby executives simply don’t understand what it means to be a social business.

Do we risk losing our employees by becoming a social business?

Actually, your organization is at a higher risk of losing valuable employees by not becoming a social business. The workforce is getting younger, with nearly 50% comprised of millennials. Regardless of age, employees want to work in a company that is digitally mature. Ignoring the social business paradigm is not only dangerous from the point of view of retaining talent, but it also makes recruiting talent that much harder.

What is the value to becoming a social business?

Let’s start with the simple fact that the world has changed. Innovative business disruption is everywhere. Uber is now a verb. CEO’s are afraid of being “ubered.” The customer’s buying journey has been flipped upside down when compared to even just five years ago. The workforce is nearly 50% millennial with expectations vastly different than in years past. Change is inevitable and becoming a social business is nothing more than embracing the current paradigm of how humans want to work, consumers want to transact and engage, and generally the nature of today’s buyer-seller paradigm. Therefore, the value of becoming a social business is measured in the organization’s ability to attract and retain employees as well as to attract and retain customers.

The Eight Pillars of Social Business

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