Author Archive

Modern marketing

The New Modern Marketing Paradigm Shift

by Bernie Borges on April 6, 2014

Social selling is to the individual sales professional, what the modern marketing paradigm shift is to a social business. When employees engage authentically everyone wins, especially the customer. And, that’s good for business.

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5 pillars

The 5 Pillars of a Social Business

by Bernie Borges on March 25, 2014

In the modern marketing era, culture and technology integrate in successful organizations. The right culture without technology, or the right technology without the right culture doesn’t cut it. The modern business understands this. The modern business is a social business.

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